In a short 18 months, external perceptions of the Ford Motor Company have changed so drastically that one can hardly say that it is the same company. That will be the subject of great historical debate in the industry that was partly invented by this company more than 100 years ago. The subject of what to do next will be no less debated. Ford's current state of affairs began before Jacques Nasser took the helm and will likely be difficult to redirect now that he's gone. Now ex-Ford chief Alexander Trotman and his team devised a plan to propel Ford past GM in market share called "Ford 2000," which hardly anyone remembers today. But the matrix structure of this reorganization …
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